11 Apr, 2023

As a business owner, one of your top priorities is to improve your company’s productivity while retaining your best employees. Building a positive employer brand is a strategic approach that can have a significant impact on both. Employer branding involves establishing a positive reputation for your company as an employer, which can attract and retain top talent, foster a high-performance culture, and improve overall employee engagement.

A strong employer brand can help you attract top talent by conveying a positive image of your company. Job seekers are more likely to be interested in working for a company with a good reputation for treating its employees well. As a result, you’ll have access to a larger pool of qualified candidates who are more likely to be engaged and motivated.

Once you’ve hired top talent, you want to keep them. A positive employer brand can help with that. Employees who feel valued and supported are more likely to be engaged and motivated. They are also more likely to stay with the company for the long term, reducing turnover and the associated costs.

Engaged employees are more productive employees. A positive employer brand can help create an environment where employees feel valued, supported, and motivated to do their best work. This can lead to increased productivity, which translates into better business outcomes.

Moreover, a positive employer brand can help create a strong company culture. When employees feel connected to the company and each other, they are more likely to work collaboratively and support each other. This can create a culture of engagement, teamwork, and shared purpose that can be a powerful driver of business success.

Investing in your employer brand is an investment in your company’s long-term success. By building a positive reputation as an employer, you can attract and retain top talent, boost productivity, and create a strong company culture that supports high performance and engagement.

If you’re interested in having your employer brand recognised across your industry, Retail Employer of the Year is open to all retail businesses across AU and NZ. By participating in Retail Employer of the Year, you’re shaping the perceptions of current and potential employees by highlighting the values, culture, and opportunities that make your company a great place to work. In today’s highly competitive job market, having a strong employer brand is essential for attracting and retaining top talent, as well as building a positive reputation that can benefit your business in numerous ways. Head over to to learn more.

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