For retailers
Let your team
do the bragging.
Every business says it has a great culture. This is the one place where your people get to say it instead, and where it actually gets counted. Here is how to make the most of it.
The fifteen minute campaign
Once you have one vote, you are in.
You do not nominate yourself. A nomination is activated by a vote for your brand. As soon as your business has received a single vote you are automatically in the running, and from there it is a numbers game. The businesses that win are almost always the ones that simply asked.
Email your team
One short paragraph and the link. This single step moves the numbers more than everything else combined.
Add it to your email signature
One line, whole business, thirty seconds each. Every email becomes a quiet ask.
Put a sign by the till
Customers vote too. A QR code and a short line of copy does the work for you.
Post it once on your socials
Tag your people. They will share it, because it is a post about them.
Ask your partners and suppliers
A two line email goes a great deal further than most people expect.
Why should your business participate?
Four reasons it is worth
the fifteen minutes.
Boost your employer brand
Winning, or even being nominated, showcases your commitment to a workplace people want to be part of. A claim that is voted for, not written by you.
Engage your past and present staff
Encouraging your team to vote builds pride and community. That tends to show up later as morale, retention and productivity.
Attract top talent
Candidates look for employers whose values line up with their own. Recognition helps you stand out in a crowded market and works as a recruitment asset all year.
Gain free publicity
The award generates media coverage and social buzz across the campaign, the announcement and the awards night.
Want the longer version? Read the blog.
Marketing materials
Everything is
already made.
Free campaign resources, including point of sale displays, email banners, social tiles and email templates. Link every one of them to voteretail.com so voting is one tap away.
Download the media kitNominated? Your account manager will be in touch.
Once your business receives its first vote, a Retailworld account manager contacts you with the campaign materials and a hand with the plan. Not interested this year? You can opt out at any point.
FAQ
Asked
a lot.
How do I nominate my business?
You do not need to. A nomination is activated by a vote for your brand. As soon as your business has received a single vote, you are automatically in the running. Once nominated, a Retailworld account manager will contact you with campaign materials, and you can opt out after that if you would rather not take part.
How are the winners chosen?
By votes. The business with the most votes in its category wins. So campaign, promote your brand, and pitch to the market why they should vote for you.
How can I encourage people to vote for my brand?
Point every link at www.voteretail.com, use the media kit, and ask your team, your customers and your partners directly. Retailworld also notifies candidates about the award to raise the profile of careers within the retail industry.
What if someone votes twice?
We collect an email address with every vote so that each person can vote once. That keeps the result clean and the award worth winning.
Is it a search?
No. Voters type your business name in themselves. If nobody has typed it yet, the first vote creates the nomination.
Great employers don't brag.
Their teams do.
All you have to do is ask them to.